80east design was started in 2002 by Trevor Messersmith, an award-winning graphic designer and photographer based in New York’s Hudson Valley, to consolidate his interests in design, photography, and digital media. Now with over twenty years of experience in the field of graphic design, Trevor provides creative direction to a wide variety of online and print projects.
In the early dot-com era, Trevor was a lead creative for e-commerce fashion retailer Bluefly.com, where he created notable visuals for the company including their “Style is in the Bag” packaging and advertising campaigns that appeared in Vogue, Harper’s Bazaar, and Metropolitan Home. Before moving to New York, he worked as a visual researcher and designer for The Mind of the Market Laboratory, an interdisciplinary qualitative marketing research initiative at Harvard Business School where he was engaged in visual marketing research campaigns and case study development for companies such as Coca-Cola, The Heinz Foundation, Procter & Gamble, Disney, and Hallmark.
Prior to HBS, Trevor was a designer at Interactive Factory, a multimedia design firm specializing in educational software products and interface design, where he created interactive products and websites for Houghton Mifflin, The Princeton Review, and Facing History and Ourselves. He also developed and taught several digital imaging courses through Interactive Factory’s professional workshops program.
Among other venues, Trevor’s artwork has been exhibited at the California Museum of Photography, the Florida Museum of Photographic Arts, the Los Angeles Center for Digital Art, the Morean Arts Center, the Orange County Center for Contemporary Art, SCOPE Miami, and the Barcelona Foto Biennale. He has been featured in Graphic Design USA, Tumblr Radar, AIGA’s New York State of Design, Print Magazine’s Typography and Lettering Awards, Print Magazine’s Regional Design Annual, and Creative Quarterly. Publications include Fauxlaroids, Double Apollo, Blümen, and Objectives. Trevor earned a B.A. from Bard College in photography. He also studied graphic design at Rhode Island School of Design.
selected awards + honors
Graphic Design USA — People to Watch
American Package Design Awards — Category Winner: Fashion
American Web Design Awards — Category Winner: Online Advertising, Social Media
American Graphic Design Awards — Category Winner: Poster Design, Publication Design, Branding Design, Promotion Design
Print Magazine Lettering & Typography Awards
Print Magazine Regional Design Annual
Creative Quarterly — Graphic Design; Photography
Creative Quarterly 100 Best Annual
International Design Awards — Silver Award, Poster Design
AIGA — New York State of Design
Communication Arts — Photography Awards Shortlist
American Photography 35
Pollux Awards — Category Winner: Street Photography, Architecture & Interiors, Cell Phone Photography, Landscapes & Seascapes
Mobile Photography Awards
Fine Art Photography Awards
MonoVisions Photography Awards — Black & White Architectural Photo of the Year