80east design was started in 2002 by Trevor Messersmith, an award-winning graphic designer and photographer based in New York, to consolidate his interests in design, photography, and digital media. Now with over twenty years of experience in the field of graphic design, Trevor provides creative direction to a wide variety of online and print projects.
In the early dot-com era, Trevor was a lead creative for e-commerce fashion retailer Bluefly.com, where he created notable visuals for the company including their “Style is in the Bag” packaging and advertising campaigns that appeared in Vogue, Harper’s Bazaar, and Metropolitan Home. Before moving to New York, he worked as a visual researcher and designer for The Mind of the Market Laboratory, an interdisciplinary qualitative marketing research initiative at Harvard Business School where he was engaged in visual marketing research campaigns and case study development for companies such as Coca-Cola, The Heinz Foundation, Procter & Gamble, Disney, and Hallmark.
Prior to HBS, Trevor was a designer at Interactive Factory, a multimedia design firm specializing in educational software products and interface design, where he created interactive products and websites for Houghton Mifflin, The Princeton Review, and Facing History and Ourselves. He also developed and taught several digital imaging courses through Interactive Factory’s professional workshops program.
Among other venues, Trevor’s artwork has been exhibited at the California Museum of Photography, the Florida Museum of Photographic Arts, the Los Angeles Center for Digital Art, the Morean Arts Center, the Orange County Center for Contemporary Art, SCOPE Miami, and the Mobile Photography Awards. He has been featured in Tumblr Radar, AIGA’s New York State of Design 2017, Print Magazine’s 2016 Typography and Lettering Awards, and Creative Quarterly. Publications include Fauxlaroids, Toy Poetry, Blümen, and Objectives. Trevor earned a B.A. from Bard College in Photography. He also studied graphic design at Rhode Island School of Design.